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Meet our Team: Paul Rux

What is your background?
I’m a 30-year veteran of the electronic security industry. I was a security integrator for the first 14 years of career, with a long tenure at ADT Security Services in Sales Management along with time at Chubb, Sonitrol, Protection One, and Enco Systems /Wireless Facilities Inc., before joining Zenitel in 2005.  I am very happy that Zenitel reached out to me to join their team as it been a good decision. I also earned my Bachelor’s of Business Administration B.B.A in Management & Marketing from the University of Texas at San Antonio.

How have you increasingly seen integrators and partners embracing audio as a security solution?
Audio has become more important. Particularly with mass shootings and other security events, the importance of voice and integration has increased. Audio allows for a faster reaction and better situational awareness. Integrators are having to react to that trend and learn more about SMS messaging and the value of audio. People today have choices with voice, and more integrators are realizing that.  

What do you enjoy about your role?
I am very passionate about my role, as I enjoy teaching the benefits of audio. I want to tell people that there is value in voice. CCTV and fire and burglary alarms are good, but the event has already happened. Voice is interactive; a voice can get people out of a building. So, I enjoy the opportunities to preach the benefits and the importance of audio in emergency situations. I also like to say that I’m a teacher of sales. I regularly speak and educate at industry events, including ASIS Houston, PSA Security, the Houston Police Department, at universities and directly to security directors. I am a certified ALICE instructor, and a subject matter expert in mass notification. I also value the family atmosphere of Zenitel. I love Zenitel; I like to say that I bleed yellow.

What career advice can you offer?
You’ll have to be good at three things: First is face to face selling, but until then, you have to learn social media and electronic interactions and video content. If you can’t be in front of someone, which is harder to do these days, you must be skilled  in electronic communications. Second is to read the security publications because they have case studies and other information that can help you to sell better. Third is that when you hear an objection, write it down and create an objection book so that you always have an answer and responses to any objection that may come your way.

What do you like to do in your free time?
I like to play super Dad to my 16-year-old son. I’ve been to every first day of school since pre-school to 11th grade, and I attend all his sporting events. I’m a very dedicated Dad and husband to my wife, and I am lucky to have a very supportive wife who has helped me much in my career.   I also enjoy playing the drums and listening to music.   


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