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The road to Zenitel's Web 2.0

We’re far from finished making changes. And in addition to four more scheduled launches throughout 2020, we’ll be making tweaks and improvements on an ongoing basis as well. With so much done and so much more to come, it’s worth thinking about the principles that have guided our work so far and the work ahead. With that in mind, we take a look at some of the changes brought on by our Web 2.0 project.

Web 2.0 - User-Focused, User-Friendly

In the past, our website has served primarily as a place to showcase our products. That’s well and good, but it’s not enough to simply throw up product pages and trust that everyone will get to where they want to be. We realized that we needed to be more proactive and make users’ journeys as easy and streamlined as possible.

The new division of business units helps users find what they’re looking for quickly and efficiently. And we've updated the backend processes as well to ensure that requests and inquiries are handled efficiently. In addition, we’re taking steps to highlight the partner program and our academy offerings to increase recognition of and traffic to these pages.

Unification and Branding

Once we decided to simplify user journeys on the site, we concluded that it was equally important that users be presented with unified messaging at each point in those journeys. As a result, you’ll notice that branding on various landing pages has been reworked to keep wording, imagery, and other elements consistent from page to page.

We’ve also taken steps to integrate Phontech products into our main site and phase out phontech.net. Furthermore, we're focusing on taking a more dynamic approach to producing new content for the site.

Moving Forward

While we’re excited about the launch of Web 2.0, this is only the beginning. Subsequent launches and updates are scheduled for the end of each quarter in 2020.

If you haven’t checked the site since last week, now is a great time to do so. Feedback on the changes we’ve made will guide future improvements, and we'll continue to share more information on the updates as it becomes available. We look forward to continuing this journey with you through 2020 and beyond.

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