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SecuRex to Distribute Zenitel Solutions in Hong Kong and Macau for Onshore Markets

Hong Kong and Macau skylines

SecuRex (hereafter referred to as “SQX”), a leading distributor of value adding safety, security and PA solutions, is excited to announce its strategic partnership with Zenitel, a global leader in Unified Critical Communication solutions. SQX has been appointed as a Centre of Excellence (CoE) for Zenitel in the onshore markets of Hong Kong and Macau.

Zenitel manufactures products under the Zenitel, ASL, Vingtor & Stentofon brands, specialising in intercom, help points, public address, and voice alarm solutions. Zenitel is a pioneer in bringing these audio technologies under a Unified Critical Communication platform. With over 100 years of experience, all Zenitel solutions are designed to help people hear, be heard, and be understood anywhere and at any time.

These solutions are already installed in airports, healthcare facilities, data centres, ports, smart cities, prisons, education institutions, retail back-of-house operations, transportation, and heavy industrial environments across APAC and worldwide.

In Hong Kong, SQX and Zenitel have already collaborated on notable projects, including the iconic Tsing Ma Bridge. These deployments reflect the core strengths of Zenitel solutions: exceptional audio clarity, reliability, and durability, paired with a low Mean Time Between Failures (MTBF), straightforward integration, and globally consistent support. While this partnership focuses on onshore markets, Zenitel’s communication solutions are also widely adopted in Maritime and Energy sectors.

The partnership will bring Zenitel's cutting-edge audio solutions to SQX's diverse portfolio, enhancing audio quality and interactivity across projects regardless of ambient noise levels. Zenitel’s compact and powerful public address solutions have expanded its audio leadership into versatile applications anywhere. Its video intercom technology is also poised to provide an effective supplement to traditional CCTV systems.

SQX, already recognised as a leading distributor, sees this partnership as a strategic move to complement its installation portfolio.

Arne Engel, SVP APAC Safety and Security at Zenitel visited the SQX team

Alex Kwan, General Manager of SecuRex, expressed enthusiasm about the partnership, stating, "We are pleased to elevate our relationship with Zenitel to the next level. Customers have been pleased with the functionality and fuss-free operation of their systems, and our integrators have enjoyed the ease of installation and responsiveness of their service teams. This collaboration allows us to tackle new opportunities across all segments of our business, with continued heavy emphasis on transportation, commercial, data centre, and healthcare segments."

The partnership emphasises a shared commitment to innovation, security, and providing reliable communication solutions to diverse industries.

Arne Engel, Senior Vice President APAC, Safety and Security, BU Onshore at Zenitel, remarked, "SQX has been a valued partner for many years, and previous projects have been innovative and resulted in great outcomes for end customers. We are thrilled to have SQX providing an even deeper level of excellence than ever before, showcasing technological innovation and new features that are both relevant as well as unmatched in the Hong Kong and Macau markets. Innovation and customer excellence are at the forefront of what both our organisations do, and I am pleased to have a partner who is as responsive and adaptable as our end customers rightfully demand.”

About SecuRex (SQX)

SecuRex (SQX) is a value-adding distributor of Professional-Grade Video Management Solutions and Identity Management Solutions, including IP MegaPixel Camera, VMS Software, Video Content Analytics, NVR, Credentials, Visitor Management, etc. Over the past few years, SQX has developed steadily into a regional distributing company covering Asia Pacific, with a Head office in Hong Kong and sales offices in Shenzhen, Shanghai, Chengdu, and Bangkok.
To find out more about SQX, visit www.securex.hk

About Zenitel

Zenitel is the leading provider of Unified Critical Communication Solutions that allow people to hear, be heard, and be understood - every time, everywhere. Zenitel products are designed to cater to a wide range of safety, security, operational, and entertainment needs. Because audio communication is critical in adding interactivity, Zenitel solutions easily integrate with other systems and solutions in a seamless manner. Zenitel maintains a wide range of integration partners.

To find out more about us, visit www.zenitel.com