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H.264 is a popular video coding format for recording, compression and distribution of video content.
H.264 is a next-generation video compression format. H.264 is also known as MPEG-4 AVC. Developed for use in high definition systems such as HDTV, Blu-ray and HD DVD as well as low resolution portable devices such as Sony’s PSP and Apple’s iPod, H.264 offers better quality at lower file sizes than both MPEG-2 and MPEG-4 ASP (DivX or XviD).
Apple has official adopted H.264 as the format for QuickTime. It is also one of the formats chosen to be supported by both high definition DVD standards, and is destined to be the future standard format for Blu-ray. Even AVCHD, the consumer format offered by the same people behind Blu-ray and for use in camcorders and Blu-ray recorders, uses H.264 as the main video format.