Zenitel Strengthens its Footprint in Mexico and Latin America with a New Manufacturers Representative
April 20, 2026, Kansas City, MO, US -- Zenitel, the leading provider of Unified Critical Communication Solutions, has named LAR Rep Group a Manufacturer’s Representative for the safety and security market in Mexico and Latin America.
LAR, with offices in Mexico, Colombia, Venezuela, and Argentina, is one of the largest and most recognized sales group in the region. Since 2003, it has represented the best security manufacturers with superior security and safety solutions to Latin America. That initial vision has transformed into a solid, reliable, and constantly growing network. Its team has deep product knowledge of audio solutions, video management systems, CCTV, video analytics, and smoke detectors. Its strong regional presence provides exceptional support to integrators, end users, and distributors.
Within Zenitel Americas, LAR will be a key part of its Mexico and Latin America growth strategy for its intelligent critical communication solutions that consist of intercoms, IP speakers, and more that allow people to hear, be heard and be understood, in virtually any environment.
"We have known the LAR team for a long time, and we are thrilled to welcome to the Zenitel team, as partners that we can rely upon to support our current customers and to educate new customers about our intelligent critical communication solutions in Mexico and Latin America,” said Bruce Czerwinski, Senior Vice President for Zenitel Americas. “The LAR team’s knowledge and experience with audio solutions is a perfect fit for Zenitel, and we are excited to work with them in the Mexico and Latin America markets.”
"We are excited to partner with Zenitel to bring their unified critical communication solutions to our partners and customers in Mexico and Latin America," said JP Mora, President of LAR. "Zenitel is a globally recognized brand and is known for its high-quality products and exceptional customer service. This partnership is an excellent opportunity to continue to offer our customers the best in class critical-communication solutions products and services."
“Mexico and Latin America are important regions for Zenitel America’s continued growth,” added Kelly Lake, Director of Strategic Programs and LATAM, Zenitel. “We have already established ourselves as a recognized brand for delivering the best audio solutions within critical security and industrial safety. Yet there is more work to be done, and we will continue to dedicate increased resources across Latin America, to grow it and to also show our partners the value of investing in providing reliable, critical communication solutions to their customers. This new partnership will play a key role in that strategy.”
About LAR Rep Group
LAR has been in the electronic security market in 2003 and is one of the largest and most recognized group of Representatives in the area of Video Management Systems, CCTV, IP, Video Analytics, Audio Analytics and Smoke Detectors in Latin America and the Caribbean. Learn more at https://www.larepgroup.com/
About Zenitel
Zenitel is a leading provider of Intelligent Critical Communication Solutions, enabling everyone to hear, be heard and be understood, every time and everywhere. Zenitel's Safety and Security business unit primary system offering is within Intercom, Public Address, Voice Alarm and IP speakers. We are recognized globally for offering state-of-the-art communication solutions that deliver the interoperability you need and the reliability you demand. Learn more at www.zenitel.com