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Channel Partner Program Applications Open

What does the idea of partnership mean to Zenitel? A great many things. Chief among them is a commitment among partners to strengthen and support one another. Good partnerships make all involved in them better than they could be alone. And it is with that ideal in mind that we created the Zenitel Channel Partner Program.

Through the channel partner program, Zenitel wants to strengthen and support the value-added resellers, system integrators, and installers who sell or recommend Zenitel products and solutions.

Benefits of the Channel Partner Program

While that support takes a variety of forms, there are two driving forces behind the program – Zenitel’s unwavering belief in the power of audio to enhance any security system and a dedication to helping our partners drive additional revenue opportunities.

“At Zenitel, we believe in providing the highest quality audio solutions,” Kjell Magne Lauritzen, Zenitel’s Area Sales Manager for the Nordics and the UK. “We’ve seen firsthand how adding audio to any security mix can grow partners’ business, and we want to share our expertise with our channel partners.”

Lauritzen noted that Zenitel channel partners have access to an assortment of benefits focused on strengthening partners’ knowledge of Zenitel products and audio solutions and assisting partners in effectively selling and sharing these solutions with end users.

Some of the benefits Lauritzen outlined include:
  • Access to world-class online and classroom training
  • Access to useful sales tools via Zenitel’s PartnerNet website
  • Access to the Zenitel Channel Partner Logo and co-branded marketing materials
  • Presence on Zenitel’s ‘Where to Buy’ webpage.

“We want to increase our channel partners’ competence with and knowledge of our products and how to use audio to enhance security systems,” said Kjell Magne Lauritzen, Zenitel’s Area Sales Manager for the Nordics and the UK. “But we also want to promote them. By listing them on our website, we can increase their visibility to the end users of our products.”

‘A Closer Cooperation’

According to Lauritzen, the goal of the channel partner program is simple.

“We want a closer cooperation with our channel partners,” he said. “Through increasing the cooperation between us, we can increase their competitiveness in the market.”

Lars Paulsson, Executive Vice President of Zenitel’s Safety and Security division, agreed with Lauritzen that closer cooperation between Zenitel and channel partners serves a vital role in strengthening both.

“At Zenitel, we believe that strong, long-lasting partnerships are the key to our mutual prosperity,” Paulsson said. “To grow our businesses effectively, we must work together.”

Paulsson added that the Channel Partner Program is ideal for companies that promote or sell Zenitel products and are looking to actively increase their expertise in audio security solutions.

“By joining the Zenitel Channel Partner Program, you will gain from adding the industry’s most extensive and reliable audio solutions to your safety and security portfolio,” he said. “Our Intelligent Communication devices allow your customers to hear, be heard and understood. Every time.”

Where to Apply

Applications to the program are open and will be considered on an ongoing basis. Those wishing to join the program can apply here. And more information about the application process, the full list of benefits, and other important information can be found here.

Please note: This program is currently open only within the EMEA region. It applies to the following Business Areas within Safety and Security: Building Security, Education, Healthcare, Industry, Prisons, Public Safety, Retail Solutions and Transportation.

Any additional questions about the program can be directed to marketing[at]zenitel[dot]com.

Location: Global

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